As an AI language model, I do not have access to current events or future developments. However, I can provide some general tips for effective digital marketing that can be applied in any year:

1. Focus on personalized marketing: Personalized marketing involves tailoring your marketing efforts to the specific needs and preferences of your target audience. This can be achieved through data analytics, social media monitoring, and other digital tools. For instance, you can use customer data to create targeted email campaigns, personalized product recommendations, and customized landing pages.

2. Leverage social media: Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn are powerful tools for digital marketing. You can use them to engage with your audience, build brand awareness, and drive traffic to your website. For example, you can create social media contests, share user-generated content, and use social media influencers to promote your brand.

3. Invest in video marketing: Video marketing is becoming increasingly popular as it is a highly engaging and shareable form of content. You can create videos that showcase your products or services, provide tutorials or how-to guides, or share behind-the-scenes footage of your business. You can also use live video streaming to connect with your audience in real-time.

4. Optimize for mobile devices: With the rise of smartphones and tablets, it is essential to ensure that your website and digital marketing efforts are optimized for mobile devices. This includes using responsive design, creating mobile-friendly content, and optimizing your website for fast loading times.

5. Embrace emerging technologies: As technology continues to evolve, it is important to stay up-to-date with the latest trends and innovations. This includes emerging technologies such as virtual reality, augmented reality, and chatbots. For example, you can use chatbots to provide customer support and answer frequently asked questions.

In summary, effective digital marketing in 2023 (or any year) requires a focus on personalized marketing, social media, video marketing, mobile optimization, and emerging technologies. By incorporating these strategies into your digital marketing efforts, you can create a strong online presence and connect with your target audience in meaningful ways.