When dealing with leads that don't qualify, it's important to handle them efficiently and respectfully to avoid wasting time for both parties. Here are some steps you can take to deal with such leads:

1. Pre-qualification: Implement a pre-qualification process before leads book a call. This can be done through an online form or a series of questions that help identify their revenue range or other qualifying criteria. By filtering out unqualified leads at this stage, you can save time and resources.

2. Automated response: Set up an automated response system that immediately acknowledges the lead's booking but informs them that their revenue doesn't meet your criteria. This response should be polite, appreciative, and offer alternative resources or suggestions that might be more suitable for their needs. For example:

"Thank you for your interest in our services and for booking a call with us. We appreciate your time and consideration. However, based on the revenue range you provided, we have determined that our services may not be the best fit for your current needs. We recommend exploring options that cater to smaller businesses like yours, such as XYZ company. They specialize in assisting businesses in your revenue range and may be better equipped to meet your requirements. We wish you the best of luck in your search!"

3. Resource sharing: Provide a list of alternative resources or companies that cater to smaller businesses. This can be included in the automated response mentioned above or shared separately via email. Offering helpful suggestions shows professionalism and a willingness to assist, even if you cannot directly serve the lead. For example:

"Although we may not be able to assist you directly, we have compiled a list of reputable companies that specialize in serving smaller businesses like yours. Here are some options you can explore:

• Company A: Provides tailored solutions for businesses with similar revenue ranges.
• Company B: Offers cost-effective services specifically designed for smaller enterprises.
• Company C: Focuses on helping startups and small businesses grow their revenue. Please feel free to reach out to any of these companies, and we hope they can meet your needs effectively."

4. Follow-up feedback: Consider sending a short follow-up survey or feedback form to understand how the lead felt about the process and whether they found the alternative resources helpful. This feedback can help improve your pre-qualification process or identify potential gaps in your offerings.

By implementing these steps, you can efficiently handle leads that don't qualify while still providing them with useful information and guidance.