When deciding whether to refer to yourself as "I" or "we" in the context of a small company, it's important to consider the impression you want to create and the expectations of your audience. There is no definitive right or wrong answer, as it largely depends on your personal preference and the image you wish to project.

Using "I" can convey a sense of personal connection and authenticity. It emphasizes that you are the driving force behind the company and can create a more intimate and relatable tone. For example, saying "I started this company because of my passion for X" can help establish a personal connection with potential customers or clients.

On the other hand, using "we" can imply a sense of professionalism and credibility, even if you are a solo entrepreneur. It can create the perception that your business is more established and has a team behind it. This approach can be particularly useful if you plan to expand and hire employees in the future. For instance, saying "We are committed to providing the highest quality service" can give the impression of a well-organized and reliable company.

Ultimately, the choice between "I" and "we" depends on your branding strategy and the image you want to project. If you are comfortable presenting yourself as the face of your business, using "I" can help build a personal connection with your audience. However, if you want to create the perception of a larger entity or if you plan to grow your team, using "we" may be more appropriate.

It's worth noting that many successful entrepreneurs have used both approaches. For example, Steve Jobs often used "we" when referring to Apple, even though he was a key driving force behind the company. On the other hand, Richard Branson frequently uses "I" to represent himself and his Virgin brand. Ultimately, what matters most is consistency and authenticity in your messaging.

In conclusion, there is no right or wrong answer when deciding whether to use "I" or "we" to refer to yourself and your small company. It's a matter of personal preference and the image you want to project. Consider your branding strategy, the expectations of your audience, and the future growth plans for your business. Ultimately, choose the option that feels most authentic and aligns with your overall messaging.