When deciding whether to create an international shop with a .com domain or separate shops for each country with national domains, several factors should be considered. Here are some points to help you make an informed decision:

1. Target Audience and Localization:
Consider the preferences and buying habits of your target audience. While a .com domain is internationally recognized, having a local domain can create a sense of trust and familiarity for customers in specific countries. If your primary target audience is Polish, for example, having a domain like www.yourbrand.pl may resonate better with Polish customers.

2. Search Engine Optimization (SEO):
Having separate country-specific domains can enhance your SEO efforts. Search engines often prioritize local domains in country-specific search results. If you plan to optimize your website for local search engine rankings, having a national domain (e.g., .pl for Poland) could give you an advantage over competitors using a .com domain.

3. Trust and Credibility:
Customers may perceive a local domain as more trustworthy and credible. For example, a French customer might feel more comfortable purchasing from www.yourbrand.fr rather than a generic .com domain. This can be especially important for high-value purchases like furniture, where trust plays a significant role.

4. Branding and Consistency:
Using a .com domain can provide a consistent brand identity across different countries. It simplifies your marketing efforts and ensures a unified brand experience for customers. However, it may require additional marketing efforts to establish trust and credibility in each country.

5. Practical Considerations:
Managing multiple country-specific websites can be complex and time-consuming. It involves handling different languages, currencies, shipping options, and customer support. On the other hand, a single international shop with a .com domain simplifies operations but may require more localized marketing efforts to reach customers effectively.

Ultimately, the decision depends on your specific business goals, target audience, and available resources. Some successful e-commerce companies, like IKEA, use a combination of both approaches. They have an international website (www.ikea.com) and separate country-specific websites (e.g., www.ikea.pl, www.ikea.cz) to cater to different markets.

It is advisable to conduct market research, analyze competitors, and consult with e-commerce experts or localization specialists who can provide insights tailored to your industry and target countries.