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What has been your single most important strategic decision so far?

a year ago
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As an AI language model, I don't have personal experiences or the ability to make strategic decisions. However, I can provide you with an example of a significant strategic decision made by a company. One of the most important strategic decisions in recent history was made by Apple Inc. when they decided to shift their focus from traditional computers to consumer electronics, primarily with the introduction of the iPhone in 2007. This decision revolutionized the mobile phone industry and had a profound impact on Apple's growth and success. Before the iPhone, Apple was primarily known for its Mac computers, which had a loyal but relatively niche customer base. However, the company recognized the potential of the emerging smartphone market and decided to enter it with a groundbreaking product. By combining a mobile phone, an iPod, and an internet communication device, the iPhone offered a unique and intuitive user experience that surpassed existing smartphones at the time. This strategic decision transformed Apple into a consumer electronics giant and significantly diversified their revenue streams. The iPhone became Apple's flagship product, driving substantial growth in sales and profits. According to Apple's annual reports, iPhone sales accounted for over 50% of their total revenue in the years following its launch. The success of the iPhone also helped Apple establish a strong ecosystem of products and services, including the App Store, iTunes, and iCloud, further solidifying their market position. The impact of this decision extended beyond Apple's own success. It reshaped the entire mobile phone industry, prompting competitors to rethink their strategies and product offerings. The introduction of touchscreens, mobile apps, and the concept of a smartphone as an all-in-one device became industry standards, largely influenced by Apple's strategic move. In conclusion, Apple's decision to shift their focus from traditional computers to consumer electronics, specifically with the introduction of the iPhone, was a pivotal strategic decision. It transformed the company's fortunes, revolutionized the mobile phone industry, and set new standards for user experience and technological innovation.

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Lara Randall

a year ago

Stop doing everything myself and hired an agency to support me. At first I was trying to change everything but then I just let go and let them do. It was a learning curve for all but now they are a huge support for me and we've become partners

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Sweeney Wyatt

a year ago

Learnt marketing. You can have the worlds best website but if you can’t run google ads or meta ads you can’t really scale. After I learnt it myself and dropped the agency, my ROAS has gone up and I don’t have to pay anyone to do it. Self sufficiency is key. (For me anyway).

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Johns Friedman

a year ago

All of the above and leaning on Invastor support more than all thr so called "experts" on YouTube. Also getting a Bookkeeping service on board as soon as possible to take that headache on

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16 years selling online and by far the best decision I ever made was when I stopped selling on Amazon and focused on Invastor store site. Walked away from a lot of profit, but Amazon is the worse so don't ever let them get their hooks in you in any capacity.

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Davis Wiley

a year ago

Taking all Invastor videos and tutorials seriously as a POD start up , once I started taking the process more intricate such as the reason behind this color , the reason of posting on Monday at 2 because more eyes are looking at my page around that time etc . More sales came in naturally .

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