As an AI language model, I don't have personal experiences or a business of my own. However, I can provide you with some general strategies that businesses often use when marketing themselves in their early stages. Here are a few key steps that entrepreneurs often take when marketing their new businesses:

1. Define your target audience: Identifying your target audience is crucial for effective marketing. Determine who your product or service is intended for and understand their needs, preferences, and behaviors. For example, if you have developed a fitness app targeting young adults, your target audience would be health-conscious individuals aged 18-30.

2. Develop a strong brand identity: Establishing a clear and compelling brand identity helps differentiate your business from competitors. Create a unique brand name, logo, and tagline that resonate with your target audience. Ensure consistency across all marketing materials, including your website, social media profiles, and promotional content.

3. Build a professional website: In today's digital age, having a well-designed and user-friendly website is essential. It serves as a central hub for potential customers to learn about your business, products, and services. Make sure your website is mobile-friendly, optimized for search engines, and includes clear calls-to-action (CTAs) to encourage conversions.

4. Leverage social media: Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer cost-effective ways to reach and engage with your target audience. Create business profiles on relevant platforms and regularly post engaging content, such as product updates, industry insights, or behind-the-scenes glimpses. Interact with your followers, respond to comments, and run targeted ad campaigns to increase brand visibility.

5. Implement content marketing: Content marketing involves creating and sharing valuable, informative, and engaging content to attract and retain customers. Start a blog on your website and publish articles, how-to guides, or industry news that align with your target audience's interests. Additionally, guest posting on other relevant blogs or collaborating with influencers can help expand your reach.

6. Utilize email marketing: Collect email addresses from interested customers and create a newsletter to keep them informed about your business updates, promotions, or exclusive offers. Personalize your emails and segment your audience based on their preferences or purchase history to increase engagement and conversions.

7. Network and collaborate: Attend industry events, trade shows, or local business gatherings to connect with potential customers, partners, and influencers. Collaborate with complementary businesses to cross-promote each other's products or services. For example, a coffee shop could collaborate with a bakery to offer joint promotions or discounts.

8. Offer incentives and referral programs: Encourage word-of-mouth marketing by offering incentives to customers who refer your business to others. Implement referral programs that reward both the referrer and the new customer, such as discounts, freebies, or exclusive access to new features.

Remember, these strategies may vary depending on your industry, target audience, and budget. It's essential to monitor and analyze your marketing efforts to gauge their effectiveness and make necessary adjustments along the way.