There are several strategies and tactics that can help drive sales to an ecommerce store. Here are some of the most effective methods:

1. Optimize your website for conversions:
   - Ensure your website is user-friendly, responsive, and loads quickly.
   - Implement clear and intuitive navigation to make it easy for visitors to find products.
   - Use high-quality product images and compelling descriptions.
   - Include customer reviews and testimonials to build trust.
   - Offer multiple payment options and a seamless checkout process.

2. Implement search engine optimization (SEO):
   - Conduct keyword research to identify relevant search terms for your products.
   - Optimize your website's meta tags, URLs, headings, and content with targeted keywords.
   - Create high-quality, informative, and engaging content that attracts organic traffic.
   - Build backlinks from reputable websites to improve your search engine rankings.

3. Leverage social media marketing:
   - Identify the social media platforms where your target audience is most active.
   - Create engaging and shareable content, including product showcases, tutorials, and user-generated content.
   - Run targeted ads on social media platforms to reach a wider audience.
   - Engage with your followers, respond to comments, and build relationships with potential customers.

4. Offer discounts, promotions, and loyalty programs:
   - Provide limited-time discounts, free shipping, or buy-one-get-one offers to incentivize purchases.
   - Create referral programs to encourage customers to refer your store to their friends and family.
   - Implement a loyalty program that rewards repeat customers with exclusive discounts or perks.

5. Utilize email marketing:
   - Collect email addresses through newsletter sign-ups or during the checkout process.
   - Send personalized and segmented emails to promote new products, sales, or exclusive offers.
   - Use email automation to send abandoned cart reminders or follow-up emails to potential customers.

6. Collaborate with influencers or bloggers:
   - Identify influencers or bloggers who align with your brand and have a relevant audience.
   - Partner with them to promote your products through sponsored content, reviews, or giveaways.
   - Their endorsement can help increase brand awareness and drive traffic to your store.

7. Provide exceptional customer service:
   - Offer multiple channels for customer support, such as live chat, email, or phone.
   - Respond promptly to customer inquiries and resolve any issues or complaints.
   - Provide a hassle-free return and refund policy to build trust and confidence in your brand.

It's important to note that the effectiveness of these strategies may vary depending on your target audience, industry, and competition. Regularly monitor and analyze your website's analytics, conversion rates, and sales data to identify what works best for your ecommerce store and make necessary adjustments accordingly.