When it comes to marketing in the ecommerce industry, there are several must-have tools that can greatly enhance your efforts and help drive success. Here are some of the top tools you should consider:

1. Google Analytics: This powerful tool provides detailed insights into your website's performance, including traffic sources, user behavior, conversions, and more. It helps you understand your audience and make data-driven decisions. Reference: https://analytics.google.com

2. Mailchimp: Email marketing is crucial for ecommerce businesses, and Mailchimp is a popular platform that allows you to create and automate email campaigns, segment your audience, and track the performance of your emails. Reference: https://mailchimp.com

3. SEMrush: This comprehensive SEO tool provides keyword research, competitor analysis, backlink tracking, and more. It helps you optimize your website's visibility in search engines and improve your organic rankings. Reference: https://www.semrush.com

4. Hootsuite: Social media plays a vital role in ecommerce marketing, and Hootsuite is a social media management tool that allows you to schedule and manage your social media content across different platforms, monitor mentions, and analyze performance. Reference: https://hootsuite.com

5. Buffer: Similar to Hootsuite, Buffer is another popular social media management tool that enables you to schedule and publish content, engage with your audience, and measure the effectiveness of your social media campaigns. Reference: https://buffer.com

6. Canva: Visual content is crucial for ecommerce marketing, and Canva is a user-friendly design tool that allows you to create stunning graphics, social media posts, banners, and more, even if you don't have design experience. Reference: https://www.canva.com

7. Hotjar: Understanding user behavior on your website is essential, and Hotjar provides heatmaps, visitor recordings, and feedback polls to help you analyze how users interact with your site, identify areas for improvement, and optimize the user experience. Reference: https://www.hotjar.com

8. Shopify: If you're running an ecommerce business, having a reliable and user-friendly platform is crucial. Shopify is one of the leading ecommerce platforms that provides a range of features, including customizable online stores, secure payment gateways, and inventory management. Reference: https://www.shopify.com

9. Google Ads: Paid advertising is an effective way to drive targeted traffic to your ecommerce website. Google Ads allows you to create and manage search, display, and shopping campaigns, targeting specific keywords and demographics to reach potential customers. Reference: https://ads.google.com

10. Klaviyo: Personalized marketing automation is essential in ecommerce, and Klaviyo is a platform that specializes in email marketing automation, customer segmentation, and personalized campaigns based on user behavior and preferences. Reference: https://www.klaviyo.com

These are just a few of the must-have marketing tools for ecommerce businesses. Depending on your specific needs and goals, there may be other tools that can further enhance your marketing efforts.