There are several excellent free online marketing tools available for small businesses that can help improve their digital presence and reach their target audience effectively. Here are some of the top options:

1. Google My Business: This tool allows businesses to create and manage their online presence on Google, including Google Maps and Google Search. It enables companies to provide accurate information about their business, such as location, contact details, opening hours, and customer reviews. With Google My Business, small businesses can increase their visibility in local search results and attract potential customers. Reference: https://www.google.com/business/

2. Mailchimp: Mailchimp is a popular email marketing platform that offers a free plan for businesses with up to 2,000 subscribers and 10,000 monthly emails. It provides a user-friendly interface to design and send professional-looking email campaigns, automate follow-ups, and track the performance of campaigns through detailed analytics. Mailchimp also integrates with various e-commerce platforms and CRMs, making it a versatile tool for small businesses. Reference: https://mailchimp.com/

3. Canva: Canva is a graphic design tool that offers a range of templates and intuitive editing features, allowing businesses to create eye-catching visuals for their marketing materials. From social media posts and infographics to presentations and flyers, Canva provides an easy and cost-effective way for small businesses to design professional-looking graphics without the need for graphic design skills. While Canva offers a premium version, the free plan provides ample functionality for most small business needs. Reference: https://www.canva.com/

4. Hootsuite: Hootsuite is a social media management platform that allows businesses to schedule and manage their social media content across multiple platforms from a single dashboard. With the free plan, small businesses can schedule up to 30 posts in advance and monitor basic analytics to gain insights into their social media performance. Hootsuite helps save time and maintain a consistent social media presence, which is crucial for engaging with customers and building brand awareness. Reference: https://hootsuite.com/

5. Google Analytics: Google Analytics is a powerful web analytics tool that provides in-depth insights into website traffic, user behavior, and conversion rates. It helps small businesses understand their audience better, identify the most effective marketing channels, and optimize their website for better performance. By analyzing data such as page views, bounce rates, and conversion rates, businesses can make informed decisions to improve their online marketing strategies. Reference: https://analytics.google.com/

These are just a few examples of the best free online marketing tools available for small businesses. It's important to note that the best tool for a specific business may vary depending on its unique needs and goals. It's recommended to explore and experiment with different tools to find the ones that work best for your business.