When you're getting a decent amount of traffic but not seeing any purchases or add-to-cart actions, it indicates that there may be some issues with your website or targeting strategy. Here are a few ideas to help you troubleshoot and improve your conversion rates:

1. Review your targeting strategy:
   - Ensure that your audience targeting is aligned with your product or service. A broad audience might bring in traffic, but it may not be the right audience that converts. Consider narrowing down your targeting to reach people who are more likely to be interested in your offerings.
   - Utilize audience insights and analytics tools to better understand your audience's demographics, interests, and behaviors. This information can help you refine your targeting and create more relevant ads.

2. Optimize your landing page:
   - Make sure your landing page is visually appealing, easy to navigate, and mobile-friendly. Users should be able to quickly find the information they need and understand the value proposition of your product or service.
   - Use clear and compelling call-to-action (CTA) buttons that stand out and encourage visitors to take action. For example, "Shop Now," "Learn More," or "Get Started."
   - Incorporate trust signals such as customer testimonials, reviews, security badges, or money-back guarantees to build credibility and alleviate any concerns potential customers might have.

3. Improve ad messaging and creatives:
   - Review your ad copy and visuals to ensure they are compelling, relevant, and aligned with your target audience's interests and pain points.
   - Highlight the unique selling points and benefits of your product or service. Use persuasive language and emphasize any promotions, discounts, or limited-time offers.
   - Consider A/B testing different ad variations to identify which messaging and creatives resonate best with your target audience.

4. Implement retargeting campaigns:
   - Set up retargeting campaigns to reach visitors who have previously shown interest in your website. For example, you can retarget users who visited specific product pages or added items to their cart but didn't complete the purchase.
   - Create tailored ad campaigns with personalized messaging and incentives to entice these potential customers to return and complete their purchase.

5. Analyze website analytics:
   - Dive into your website analytics to identify potential bottlenecks in the conversion funnel. Look for pages with high bounce rates or where users drop off without taking any action.
   - Use heatmaps and session recordings to gain insights into how users interact with your website. This information can help you identify any usability issues or areas for improvement.

Remember, optimizing conversion rates is an ongoing process. Continuously monitor and analyze your data, experiment with different strategies, and make data-driven decisions to improve your results.